According to an analysis of the reputation of 100 major idol individuals in January 2020, the first place was ” BTS ” JIMIN , the second was “ASTRO” Cha Eunu , and the third was Kan Daniel.
Korea Institute of Corporate Reputation measured 1135 idol personal brand big data from December 24, 2019 to January 25, 2020 to analyze big data of idol personal brand reputation. The brand reputation index was analyzed by measuring the consumer participation index, media index, communication index, and community index for the top 100 idol personal brands.
JIMIN (BTS), Cha Eun Wu (ASTRO), Kang Daniel, V (BTS), Fasa (MAMAMOO), Joy (Red Velvet), G -DRAGON (BIGBANG), Taeyeon (Girls’ Generation), JUNG KOOK (BTS), CHEN (EXO), Hichul (SUPER JUNIOR), Changmin (Dong Bang Shin Ki), JIN (BTS), Momo (TWICE), RM ( BTS), Lung (SF9), SUGA (BTS), Kim Jae-hwan, Irene (Red Velvet), Ha Sung Eun (HOTSHOT), BAEK HYUN (EXO), Changmi (AOA), Surugi (Red Velvet) , J-HOPE (BTS), Park Ji Hoon, Ji Hyo (TWICE), Yuna (Girls’ Generation), Soryon (AOA), Wendy (Red Velvet), and JISOO (BLACKPINK).
“ Bangtan Boys’ JIMIN brand ranked first in the Idol Individual 100 Big Brand Reputation Ranking in January 2020, ” said Jung Min-hwan, director of Korea Corporate Reputation Research Institute. “The kindness, happiness, and cuteness” were high, and the keyword analysis was high for “ARMY, new song, golden disc.” The positive / negative ratio analysis recorded a positive ratio of 82.55%.